Social Media Marketing

Types of Facebook Ads

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Types of Facebook Ads

Facebook is one of the most popular social media sites on the planet. Facebook has over 2.38 billion monthly active users. Every business can get there target market on Facebook.

Facebook offers facebook ads with so many target option. In this article, you will learn more about the types of Facebook ads.

Facebook has 11 types of ads based on the marketing object. These 11 types of ads are as follows.

  • Brand Awareness Objective
  • Reach ads
  • Traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages
  • Conversions
  • Catalog sales
  • Store traffic

We will be discussed more about these 11 types of ads.

Brand Awareness Objective: Facebook ads are the most commonly used for an instant result. But if we want we can take advantage of Facebook to build our brand reputation. Brand awareness ads work like TV ads that built your brand.

If you are serious about building your brand then invest at least 10% of your ads budget on Brand awareness ads. Optimizing for brand awareness is all about the recall. When you select the brand awareness objective, Facebook will serve your ad to people that it thinks are most likely to remember it.

Reach ads Objectives: Its work likes brand awareness ads. You can reach the maximum number of targeted people. Facebook will display your ads to the maximum number of people.

Traffic Objectives:

If you want to generate traffic to certain links or website on facebook or off facebook this traffic ad is for you. It is also known as website clicks ads.

A most common question about traffic ads is

Which ad formats can I choose from in the traffic objective?

  • The answer is…
  • Photo
  • Video
  • Carousel
  • Slideshow
  • Collection

Engagement Objective:

This is one of the most used ads types on facebook. This objective is designed for getting more engagement (like comment, share) for your post and page.

On these objectives, you can run ads like boost your post, page like, offer claimes, Event response. There is some common question about engagement ads.

What platforms support the engagement objective?

  • Facebook
  • Instagram
  • Audience Network


Which ad formats can I choose from in the engagement objective?

  • Photo
  • Video
  • Carousel
  • Slideshow



App Install objectives:

If you have an app, or your business has an app where you can sell a product or provide your services. If you want to spread your app to the people then this is for you.

Video Views:

Wana generate more views with is a short time, this video ads is for you. Within a small budget, you can get thousands of views. It can help you to make your videos viral.

Lead Generation Ads:

Led generation ads can help you to drive more sales leads, such as email addresses, from people who interested in your brand or business.

Message Objectives:

Get more people to send messages to your business in Messenger or WhatsApp. This Messenger ad can help you to drive more queries to your inbox and what’s app.

Conversion:

A conversion is an action that a person takes on your website such as checking out, registering, adding an item to the shopping cart, or viewing a particular page. If you want to drive valuable actions on your website, app or in Messenger start a conversion ad.

Catalog ads: One of the most popular ads for eCommerce business owner.

A catalog ad holds information about your inventory for sale, like images, prices, descriptions and more. Depending on your business, you can choose different types of catalogs for different types of items, including:

  • e-commerce catalogs (for products)
  • travel catalogs (for flights, destinations or hotels)
  • real estate catalogs
  • auto catalogs.



Store Traffic Ad: If you are a local business owner or a shop, restaurant, diagnostic owner then this ad is for you.

These are the 11 types of ads based on the marketing object.

Before going to advertising on Facebook you have to create a Facebook business page and you also need to optimize your page for better result. Make sure people found your page when they search your page.

How to Optimize Your Facebook Page – 20 Best Page Optimization Tips

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How to Optimize Your Facebook Page

Undoubtedly Facebook is the number one social media site around the world. This is the third-largest most visited website on the planet. Facebook could be the best marketing channel for any type of business.

Business success depends on the proper uses of Facebook features. In this article, I will show you how to optimize your Facebook business page.

Facebook allows us to create a page for our business. It is free and very easy to create a Facebook business page. But who loves to like a blank page. For business success, you have to optimize your pages.

How to Optimize Your Facebook Business Page

Choose The Perfect Name

This is the first thing you put when you create your page. The funny name works better on Facebook. But if you have a business and you doing your business a couple of years then add your brand name in the name section.

Your name should represent your product or service. So make sure you select the right name.

Claim Your URL

Never settle the automated Facebook generated URL. Make sure you selected the right one. Select a URL that represents your business in front of your customers.

Optimize Your Profile Picture

For business, it should be your logo. Make sure it is clear and easily understandable. A square image works better for the profile. Double-check and confirm that it describes what you do.

Optimize Your Cover Photo

Cover photo works as a billboard. This is the main part people see when people visit your page. Add your main product or service specialty what makes your business different from your customers.

Add a Relevant Call to Action Button

On your business page, you have the ability to add a call to action. Facebook allow us some option, you can add send message button, Website URL, Call now button, and some other options are available.

Make it relevant to your goal. If you want to generate website visitors then add learn more button and include your website. If you want to get a phone call from your customers then add call now button and include your business phone number.

Pay Close Attention to the “About us” Section

In the about section, you have the option to describe why you using these pages. What Type of product you sell or what type of service you provide.

Add Your Business Address

If you are a local business owner you provide service for any specific area make sure you have added your address. Facebook page has this option for local business. If you add your business it will allow you to create get direction post.

Add Your Business Hour

As a local business, you don’t provide service 24/7. If you are a restaurant owner or you are a service provider and you have a Facebook page then make sure you added your opening and closing hour.

Add Your Business Phone Number

If you want to generate a phone call from your customers. Then make sure you have added your business phone number on your page. If you want to create a call now post you have to add your phone number.

Add Your Short and Long Description

In these two places, you can add your main focusing keywords. Write a great description for your page and optimize it with proper keywords. Add a nice short description that represents your business.

Use Pin post

In your Facebook business page, you can add a pinned post. Select your most engaging post and make it as your pin post. Whenever visitors visit your page they will see the post. So pin important posts to the top of your page.

Add your Story

A business page allows you to add your company story. write your story and make it interesting. So that your audience can love your company. Make it emotional so that they fall in love with your business.

Use Template

The Facebook business page has some awesome features. You can add a template according to your business. So, select a template where you can express your business.

Organize your tab

On your business page, you will see so many tabs. If you want to you can change them according to your choice.

Use Auto Replay

If you are only one person who manages your social media then set up an auto-reply on Facebook. Whenever your customers ask any question you can set an instant answer for them. You can tell them to make a call or you can send them to your website.

Connect Your Other Social Media

If you have a YouTube channel, Instagram and Twitter account connect with your Facebook page and link each other.

Connect with your website

If you have a website make sure you have build link with your page. If someone visits your website you have a chance to visit your page also and they can like your page.

Replay Customers Review

Facebook page has a review option. Nowadays people take decisions by reading customer reviews. So make sure you have replied to all of your positive and negative reviews.

Use these techniques and optimize your Facebook business page. Hope this article will help you a lot.

How to Create Facebook Business Page

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How to Create Facebook Business Page

Facebook is the number one social media platform on the planet. Every business should maintain a Facebook business page to grow there business. In this article, I will show you how to create a Facebook business page.

Why Facebook?

Over 2.38 billion monthly active users use Facebook. 68% of American use of Facebook. Americans spend 58 minutes per day on Facebook. 1.1 billion Facebook users speak English. So, whatever business you do whatever service you have you will get your target market on Facebook.

How to create a Facebook business page

Facebook got popularity overnight due to its features. Facebook has so many features for its users and they including more and more.

Facebook page is one of the most popular features for the business owner. Anyone or any business can create pages on there. They can show there product and service. They can reach their target market easily.

Creating a Facebook business page is very easy. All you have to do is

  1. Login to your Facebook account
  2. ON the top right side click over the arrow button.
  3. Select create page option or use the create tab on the menubar
  4. Click over the “Create” and select the page option.
  5. Now you will see two option “Business or Brand” Community or Public Figure.
  6. Click over the get started button and put your business name and category. Congratulation you have created your first Facebook business page.

Once you have created your Facebook business page now its time to make your business page more professional.

How to make your Facebook business page professional


There are some elements that can help you to make your page more professional. These things are as follows.

  • Your page profile picture
  • Your cover photo
  • short bio
  • Business story
  • Business category
  • Template
  • Button

And some features that can help us to make our profile more attractive and authentic.

Benefit for Facebook Business Page

The Facebook business page has hundreds of benefits. In this century it is hard to do business without a Facebook page.

Increased Exposure to Potential Customers: If you are a business owner you can get your customers on there. Because it is the place of 2.38 billion users. If your business can’t find new customers on Facebook, maybe you should rethink your line of work.

It is Free: Facebook business page is a free feature. Any business or anyone can create a Facebook business page. It is very easy to create and maintain.

Showcase your Product: You can showcase your product if you are an e-commerce owner. Facebook allows us to create a store inside our page. In your store, you can create and maintain an e-commerce shop.

Selling Service: If you are a service provider facebook has some option for you. You can show your service details inside on your page. You can add your service details, business information, working hour and more.

First Result: If you need an immediate result you can generate this from facebook. Facebook advertising platform can help you to get more exposure.

Direct connection with customers: On the Facebook messenger or inbox customers can communicate with the business owner directly.

Besides that, you can generate visitors on your website. You can reach the right audience, and spy on your competitors.

Now, you know why facebook business page is so important. And how it can help you to grow your business. It’s your turn to create a business page for your website.

Instagram Name Generator: 5 Best Free Tools You Can Use

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Instagram Name Generator

One billion monthly active users use Instagram every month and 95 million post people create on Instagram per day. 500 million people use stories every day.

This could help any type of business for there success. But the good Instagram name could help you a lot. Its work like the name of your new baby. A cute name can help you to be a success within a short time.

In this article, I will show you some of my best Instagram name generator tools that can help you to generate great name ideas. These tools are as follows.

Instagram Name Generator: 5 Best Tools


www.spinxo.com/instagram-names: This one is one of my best favorite name generator tools. The most fun way to find cool usernames. It will provide you tons of name within a few seconds. All you have to do is type a nickname and spin. It will appear with so many name ideas all are unique.

In this tool, you can also add your hobbies, important numbers, favorite words and what you like. Then you should click over the spin button. It will give you hundreds of name ideas. If you don’t like the ideas then spin again. Every time you spin you will get new name ideas. You can also check the availability of the name.

Jimpix.co.uk: Nowadays people want to make a personalized username. They want to add their special character, font, starting words, and character limit. You will get all the things on these cool tools.

All you have to do is input your favorite word and select the category of your Instagram account. After that, you will see all the other option. Finally, click over the go button and see the ideas.

Lingojam.com/CuteInstagramNames: A cute Instagram username generator. This is a simple tool that will provide you some awesome username. Lingojam actually a random username generator. Put your name of selected words on the box and it will appear with some nice username ideas.

www.bestusernamegenerator.com: Another awesome tool you can use. This is very easy to use the tool I have ever seen. All you have to do is select a word or name you like most and define the length then. Click over the generate and it will come off with some awesome name ideas.

Shopify.ca/tools/business-name-generator: One of the most popular business name generator. This is a widely used tool that helps people to generate greate business name ideas. All you have to do is enter a word that you want your business name to include and click over the generate. Instantly you will see some cool business name Ideas.

Templarislandgroup.com: This cool tool can help you to generate funny unique user name for your Instagram account. Anyone can use this tool, all you have to do is type a word and hit over generate. It will come off with awsome name ideas for you.

Instagram Name Generator: What Makes a Good Name

Before selecting a name for your Instagram handle you should keep in mind whats make a good name. There are some important things that you should keep in mind. These things are as follows…

Know Your Audience: When you going to select a name for your Instagram account make sure you have some ideas about your target audience. If your IG account for your friends and family then use your nickname. If it is for your business consider a serious name.

Purpose of your Instagram Account: What are the main goal of your account. Are you an eCommerce owner, fashionista, food reviewer, traveler make sure your user name reflects your purpose.

Make it Short and Memorable: people can memorize short name easily. They can suggest a short name to their friends. The long name is hard to read and often people misread it.

Make it Keyword Reach: Keyword reach user name can help you to the process of Instagram SEO. A keyword reach username is easily discoverable on search engines. It can help you to get some extra followers.

What’s The Bottom Line?

Select an Instagram user name that represents your brand, your purpose. I believe that this Instagram username generator can help you a lot. Use these tools and select the best Instagram handle for your business.

Tumblr Blog Name Generator

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Tumblr Blog Name Generator

There are approximately 396 million blogs. There are approximately 7.2 million new blogs created each month. So if you want to be a success on Tumblr you have to select an awesome name.

I have some tips for you to select the best Tumblr name for your next blog.

Add a keyword: This is a powerful and clever way to select a name for your blog. Your selected keywords must have some search volume. That’s mean people are searching this keyword on Tumblr and Google.

Make it Short: Short name works better on Tumblr. People can easily memories a short name and they can suggest there friend.

Make it Brand-able: Your blog name should be a brand-able name and sweet.

Don’t Use Hyphen: sometimes we see some people use hyphens (-) on their user name. This is a big mistake never use hyphens on your name. Its create confusion among the audience and search engines.

5 Best Tumblr Blog Name Generator

Now I will show you some of my best Tumblr name generator tools. That is really powerful.

Spinxo.com/tumblr-names: This tool can help you to generate a list of best available Tumblr name. This one is simple and easy to use tool.

You can generate a name based on Name or Nickname, What are you like? Hobbies? Things you Like, Important Words? Numbers or letters.

All you have to do is fill up the blank places and click over the spine. You will see tons of name suggestion. You can select the best one if you are happy if you are not happy click over the spin again.

www.mookychick.co.uk: This one is another awesome tool. This one is different from the previous one. You can generate maximum of 20 names per clicks.

all you have to do is visit the tools and select how many ideas you need and click over the ”Make My Tumblr” name button. Instantly it will appear with 20 names.

Smubuh.tumblr.com/namegenerator: Smubuh.tumblr.com is another awesome Tumblr name generator that lets you find good name ideas. They also combine their search with random ideas, names that sound similar to your search, rhymes with your search, and some other random ideas.

www.generatorland.com: These name generators are artificial intelligence, so they are not perfect. You have to register first to use this website.

Tumblr usernames can only be up to 32 characters in length. So whenever you select a name make sure your name is no more than 32 characters.

Another important tip for your select name that is funny. The funny name works better on Tumblr.

I hope these name generator tools can help you to select a short, brandable and funny name for your next blog.