Types of Facebook Ads

Types of Facebook Ads

Facebook is one of the most popular social media sites on the planet. Facebook has over 2.38 billion monthly active users. Every business can get there target market on Facebook.

Facebook offers facebook ads with so many target option. In this article, you will learn more about the types of Facebook ads.

Facebook has 11 types of ads based on the marketing object. These 11 types of ads are as follows.

  • Brand Awareness Objective
  • Reach ads
  • Traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages
  • Conversions
  • Catalog sales
  • Store traffic

We will be discussed more about these 11 types of ads.

Brand Awareness Objective: Facebook ads are the most commonly used for an instant result. But if we want we can take advantage of Facebook to build our brand reputation. Brand awareness ads work like TV ads that built your brand.

If you are serious about building your brand then invest at least 10% of your ads budget on Brand awareness ads. Optimizing for brand awareness is all about the recall. When you select the brand awareness objective, Facebook will serve your ad to people that it thinks are most likely to remember it.

Reach ads Objectives: Its work likes brand awareness ads. You can reach the maximum number of targeted people. Facebook will display your ads to the maximum number of people.

Traffic Objectives:

If you want to generate traffic to certain links or website on facebook or off facebook this traffic ad is for you. It is also known as website clicks ads.

A most common question about traffic ads is

Which ad formats can I choose from in the traffic objective?

  • The answer is…
  • Photo
  • Video
  • Carousel
  • Slideshow
  • Collection

Engagement Objective:

This is one of the most used ads types on facebook. This objective is designed for getting more engagement (like comment, share) for your post and page.

On these objectives, you can run ads like boost your post, page like, offer claimes, Event response. There is some common question about engagement ads.

What platforms support the engagement objective?

  • Facebook
  • Instagram
  • Audience Network

Which ad formats can I choose from in the engagement objective?

  • Photo
  • Video
  • Carousel
  • Slideshow

App Install objectives:

If you have an app, or your business has an app where you can sell a product or provide your services. If you want to spread your app to the people then this is for you.

Video Views:

Wana generate more views with is a short time, this video ads is for you. Within a small budget, you can get thousands of views. It can help you to make your videos viral.

Lead Generation Ads:

Led generation ads can help you to drive more sales leads, such as email addresses, from people who interested in your brand or business.

Message Objectives:

Get more people to send messages to your business in Messenger or WhatsApp. This Messenger ad can help you to drive more queries to your inbox and what’s app.


A conversion is an action that a person takes on your website such as checking out, registering, adding an item to the shopping cart, or viewing a particular page. If you want to drive valuable actions on your website, app or in Messenger start a conversion ad.

Catalog ads: One of the most popular ads for eCommerce business owner.

A catalog ad holds information about your inventory for sale, like images, prices, descriptions and more. Depending on your business, you can choose different types of catalogs for different types of items, including:

  • e-commerce catalogs (for products)
  • travel catalogs (for flights, destinations or hotels)
  • real estate catalogs
  • auto catalogs.

Store Traffic Ad: If you are a local business owner or a shop, restaurant, diagnostic owner then this ad is for you.

These are the 11 types of ads based on the marketing object.

Before going to advertising on Facebook you have to create a Facebook business page and you also need to optimize your page for better result. Make sure people found your page when they search your page.